TY - JOUR
AU - Polus, Reni
AU - Carr, Neil
PY - 2023
DA - June
TI - Netnography and volunteer tourism: Critical reflections on conducting online research during a global pandemic
JO - Journal of Hospitality and Tourism Management
EP - 45
VL - 56
DO - https://doi.org/10.1016/j.jhtm.2023.05.022
AB - COVID-19 curtailed a significant amount of research in the field, forcing social scientists to consider the future of fieldwork. Netnography seems to offer a covid-resistant alternative to traditional fieldwork methods. This paper expands knowledge of the netnographic approach, focusing on a study of spirituality in international volunteer tourists' experiences. It explores the potential of netnography as a research tool within the context of ongoing concerns around the viability and sustainability of physically travelling to collect data. As such, this paper presents a critical, reflective analysis of the main author's experience in conducting netnographic research during the pandemic, presenting the challenges and limitations, as well as the benefits of the method.
PB - Elsevier
UR - https://napier-repository.worktribe.com/output/3529457/netnography-and-volunteer-tourism-critical-reflections-on-conducting-online-research-during-a-global-pandemic
KW - Coronavirus (COVID-19)
KW - Voluntary sector
KW - Digital health and technology
ER