TY - DATA
AU - Booth, Georgina
AU - Shepherd, William
PY - 2024
DA - November
TI - Adaptive Edge: Strategic Sensitivity in a Post-COVID World
VL - 24
IS - 18
DO - https://doi.org/10.5281/zenodo.14698899
AB - This paper examines the role of strategic sensitivity in organisational agility, a concept that has gained significant attention, especially during the COVID-19 pandemic. It explores the importance of strategic sensitivity in enabling businesses to detect and respond to early signs of change in their environment. Drawing on a review of existing literature, we define strategic sensitivity and highlight key relational characteristics, including agility, rapid responsiveness, and resource fluidity. We demonstrate how organisations with high strategic sensitivity were able to adapt to challenges such as supply chain disruptions and shifts in consumer behaviour. A central contribution of this paper is the identification of strategic agility as a crucial factor for competitive advantage. We conclude by discussing the implications for practice and policy, offering  recommendations for further research to expand the understanding of strategic sensitivity across different business contexts.
PB - University of the West of Scotland
UR - https://research-portal.uws.ac.uk/en/publications/e35fd751-77ef-48e8-a2a8-7a59f49c126f
KW - Coronavirus (COVID-19)
ER