@article{Ahmad_N-2021_83436,
title = {Covid-19 and global clothing retailers’ responsibility to vulnerable workers : NGO counter-rhetoric},
author = {Ahmad, N. and Haque, S. and Islam, M.},
month = {dec},
year = {2021},
abstract = {PurposeThis article aims to examine how non-governmental organisations (NGOs)' narratives portray the vulnerability of workers in global clothing supply chains during the COVID-19 crisis.Design/methodology/approachThe research analyses the rhetoric in global clothing retailers' and NGOs' counter-rhetoric during the first seven months of 2020.FindingsDuring this period, retailers employed rhetorical strategies to legitimise irresponsible actions (corporate hegemony prevailed), while NGOs embraced forms of counter-rhetoric trying to delegitimise the retailers' logic, stressing the role of neoliberalism in worsening the situation.Originality/valueThe authors contribute to the literature by providing new insight into the consequences of COVID-19 for retailers' neoliberal practices and the livelihood of workers in global supply chains. Findings of this study extend authors’ knowledge about retailers' COVID-19 measures: These have contributed to the plights of workers working for their supply factories in the global South.},
volume = {35},
issue = {1},
journal = {Accounting, Auditing & Accountability Journal},
publisher = {Emerald Publishing},
url = {https://doi.org/10.1108/AAAJ-08-2020-4794},
}
