@article{Denizci_Guillet_B-2021_89955,
title = {Managing hotel revenue amid the COVID-19 crisis},
author = {Denizci Guillet, B. and Chu, A.},
month = {jan},
year = {2021},
abstract = {Purpose: The revenue management (RM) discipline is built on the principle of demand-based pricing. This study aims to examine how and to what extent RM can be implemented in the hotel industry during low-demand periods, particularly during the coronavirus disease 2019 (COVID-19) crisis.},
pages = {604-627},
volume = {33},
issue = {2},
journal = {International Journal of Contemporary Hospitality Management},
publisher = {Emerald Publishing},
url = {https://doi.org/10.1108/ijchm-06-2020-0623},
}
