@article{Khan_H-2022_96338,
title = {Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic},
author = {Khan, H.},
month = {sep},
year = {2022},
abstract = {},
journal = {International Marketing Review},
publisher = {Emerald Publishing},
url = {https://doi.org/10.1108/IMR-11-2021-0328},
}
