@proceedings{Tsekleves_E-2021_98649,
title = {Understanding public health communication design globally during the Covid-19 pandemic: the good, the bad and the ugly},
author = {Tsekleves, E. and Fonseca Braga, M. and Moreno-Rangel, A. and Zhang, L. and Salazar, M. and Field, H. and Alter, H.},
month = {sep},
year = {2021},
abstract = {The aim of the study reported in this paper is to develop an understanding of official public health communication design on Covid-19 globally. As a new disease, the rapid rise in the sheer volume of new scientific information about Covid-19 surpasses human processing capabilities, impacting the public and policy makers, creating an 'infodemic crisis'. Following a two-stage message/language framing and visual design analysis of crowdsourced officialCovid-19 Public Health material we present findings from 46 countries, across five continents, and more in-depth analysis of 32 material from 17 countries. This is the first of its kind paper offering an analysis of the global situation on Covid-19 public health communication design;and six draft recommendations on how to effectively plan communication and frame messages that are compelling and actionable to the local audiences considering their social, cultural and economic circumstances.},
pages = {2569-2593},
journal = {Understanding public health communication design globally during the Covid-19 pandemic: the good, the bad and the ugly},
publisher = {Cumulus},
url = {https://publichealthscotland.scot/id/98649},
}
