TY - JOUR
AU - Arslan, Ahmad
AU - Golgeci, Ismail
AU - Khan, Zaheer
AU - Ahokangas, Petri
AU - Haapanen, Lauri
PY - 2021
DA - August
TI - COVID-19 Driven Challenges in international B2B Customer Relationship Management: Empirical Insights from Finnish High-Tech Industrial Microenterprises
JO - International Journal of Organizational Analysis
EP - 66
VL - 30
IS - 7
DO - https://doi.org/10.1108/IJOA-04-2021-2719
AB - PurposeThis paper aims to focus on the influences of the COVID-19 pandemic on business-to-business (B2B) firms’ relationship initiation and customer relationship management in an under-explored and unique context of high-tech industrial microenterprises. The authors analyze the challenges posed by the COVID-19 pandemic in the specific context of B2B relationship initiation and customer relationship management dynamics by examining Finnish B2B industrial microenterprises.
PB - Emerald Publishing
UR - https://hdl.handle.net/2164/19612
KW - Coronavirus (COVID-19)
ER