TY - CPAPER
AU - Revoredo-Giha, Cesar
AU - Costa-Font, Montse
AU - Russo, Carlo
PY - 2023
DA - September
TI - New Product Development Activity in The Food Sector During The COVID-19 Period in the UK
AB - Introducing new products is a permanent and important part of the functioning of food supply chains. New products launched at a point in time can represent firms’ expectations of what consumers want in terms of different product attributes. The Covid-19 pandemic disrupted the operation of supply chains, and this poster aims to explore the reaction of firms (if any) due to the pandemic regarding introducing new products. This was done using Mintel’s Global New Product Development data for the UK for the period 2018-20 and considering 155 food and drink categories. Each category was described in terms of its products' attributes. The same groups in different years were compared using measures of similarity between profiles. The results indicate that the most famous attributes within the products launched after March 2020 were those related to health and nutrition; however, firms may not have changed their path when launching new products.
PB - SRUC Rural Policy Centre
UR - https://pure.sruc.ac.uk/en/publications/new-product-development-activity-in-the-food-sector-during-the-co
KW - Coronavirus (COVID-19)
KW - Diet, healthy weight and physical activity
ER