TY - JOUR
AU - Elder, Edward
AU - Lees-Marshment, Jennifer
AU - Bendle, Neil Thomas
PY - 2022
DA - September
TI - Marketing in a crisis: lessons from the “COVID election” in New Zealand
JO - European Journal of Marketing
EP - 2368
VL - 56
IS - 8
DO - https://doi.org/10.1108/EJM-10-2021-0763
AB - Purpose: This paper aims to identify both the traditional and novel forms of marketing behind New Zealand Prime Minster Jacinda Ardern’s landslide victory in the 2020 New Zealand General Election during the COVID-19 pandemic.
PB - Emerald Publishing
UR - https://discovery.dundee.ac.uk/en/publications/2ded3178-4b3b-43d3-b501-ed2a47bed832
KW - Coronavirus (COVID-19)
ER