TY - JOUR
AU - Denizci Guillet, Basak
AU - Chu, Angela Mai Chi
PY - 2021
DA - January
TI - Managing hotel revenue amid the COVID-19 crisis
JO - International Journal of Contemporary Hospitality Management
EP - 627
VL - 33
IS - 2
DO - https://doi.org/10.1108/ijchm-06-2020-0623
AB - Purpose: The revenue management (RM) discipline is built on the principle of demand-based pricing. This study aims to examine how and to what extent RM can be implemented in the hotel industry during low-demand periods, particularly during the coronavirus disease 2019 (COVID-19) crisis.
PB - Emerald Publishing
UR - http://researchrepository.napier.ac.uk/Output/2886316
KW - Coronavirus (COVID-19)
ER