TY - JOUR
AU - Akbar, M. Bilal
AU - Singh, Lakhbir
AU - Deshpande, Sameer
AU - Amoncar, Nihar
PY - 2022
DA - July
TI - COVID-19 vaccine perceptions among South Asian communities in the UK: an application of the theory of planned behavior
JO - Health Marketing Quarterly
DO - https://doi.org/10.1080/07359683.2022.2092325
AB - Based on the Theory of Planned Behavior, this paper explores the perceptions of the COVID-19 vaccine among South Asian communities residing in the UK. Thirty-eight semi-structured interviews were conducted using a qualitative approach and analyzed using thematic analysis. Participants represented Indian, Pakistani, Bangladeshi, Sri Lankan, Afghani, and Nepali backgrounds. The participants revealed that family and community influence their perceptions of the COVID-19 vaccine. The results suggest that normalizing vaccine acceptance, addressing unknown side effects, and popularizing vaccine efficacy data will increase vaccine uptake within the South Asian community in the UK.
PB - Taylor and Francis
UR - https://uws.pure.elsevier.com/en/publications/918bb9a3-c123-4e40-a968-7d332d1d79f3
KW - Coronavirus (COVID-19)
KW - Immunisation and screening
KW - Minority groups
ER