TY - JOUR
AU - Chu, Angela Mai Chi
AU - Tung, Vincent
PY - 2022
DA - July
TI - Investigating the motivations and preferences of Chinese cruise travelers amid COVID-19
JO - Journal of China Tourism Research
DO - https://doi.org/10.1080/19388160.2022.2103606
AB - The literature on cruise tourism is primarily Western-focused which could differ compared to those in Asia Pacific. To address this gap, this study combines motivation and cruise preferences for a better understanding of repeated Chinese cruisers amid COVID-19 via the use of conjoint and cluster analysis. The findings revealed that shore activity is more important than cabin price and duration. Sightseeing is the most strongly preferred shore excursion, followed by visiting natural scenery. This study contributes by providing insight into the current views of the Chinese travel market, and provides suggestions to cruise companies on target segments, product design, and marketing strategies in preparation for travel recovery.
PB - Taylor and Francis
UR - http://researchrepository.napier.ac.uk/Output/2890867
KW - Coronavirus (COVID-19)
ER