TY - JOUR
AU - Dineva, Denitsa
AU - Breitsohl, Jan
AU - Roschk, Holger
AU - Hosseinpour, Masoumeh
PY - 2022
DA - September
TI - Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures: a framework for international marketers
JO - International Marketing Review
AB - No abstract available.
PB - Emerald Publishing
UR - https://eprints.gla.ac.uk/278887/
KW - Coronavirus (COVID-19)
ER