- Published
- 14 June 2023
- Journal article
Netnography and volunteer tourism: Critical reflections on conducting online research during a global pandemic
- Authors
- Source
- Journal of Hospitality and Tourism Management
Abstract
COVID-19 curtailed a significant amount of research in the field, forcing social scientists to consider the future of fieldwork. Netnography seems to offer a covid-resistant alternative to traditional fieldwork methods. This paper expands knowledge of the netnographic approach, focusing on a study of spirituality in international volunteer tourists' experiences. It explores the potential of netnography as a research tool within the context of ongoing concerns around the viability and sustainability of physically travelling to collect data. As such, this paper presents a critical, reflective analysis of the main author's experience in conducting netnographic research during the pandemic, presenting the challenges and limitations, as well as the benefits of the method.
Rights
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Cite as
Polus, R. & Carr, N. 2023, 'Netnography and volunteer tourism: Critical reflections on conducting online research during a global pandemic', Journal of Hospitality and Tourism Management, 56, pp. 42-45. https://doi.org/10.1016/j.jhtm.2023.05.022