Abstract

The COVID-19 pandemic illustrates that standard assessments of human well-being fail in the face of substantial social disruptions. To overcome this problem, we focused on two human flourishing frameworks: the Shultz et al. (Handbook of community well-being research (pp. 403–421). Springer, 2017) macromarketing framework and the Shabbir et al. (Journal of Macromarketing, 41(2), 181–193, 2021) solidarity–care framework. As these frameworks share commensurable theoretical assumptions, we fused them. We then used the fused framework to evaluate how the United Kingdom’s COVID-19 responses affected community flourishing. Specifically, we examined the effect of two competing social forces—Brexit and the Black Lives Matter movement—on pulling Britons toward a flourishing or distressed community.

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Cite as

Shabbir, H., Hyman, M. & Kostyk, A. 2022, 'A solidarity-care ethics and human flourishing approach to the Covid-19 pandemic: a UK perspective', The Community, Economy, and COVID-19, pp. 549-573. https://doi.org/10.1007/978-3-030-98152-5_26

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Last updated: 30 August 2024
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