Abstract

Purpose: Based on initial observation, this paper aims to explore the current practices of collaborative knowledge sharing (KS) between North West Universities and highlight new avenues of future relevant research.

Design/methodology/approach: A netnographic observation was conducted to unveil the current practices of KS between North West Universities.

Findings: The paper concludes that there is little or no evidence of collaborative KS practices amongst North West Universities in response to the present Covid-19 transition.

Practical implications: This paper provides useful, practical insight that may assist decision-makers to establish KS initiatives within North West Universities and beyond. A strategy is also proposed to nurture collaborative KS amongst North West Universities and within wider work-applied management practice.

Originality/value: This paper presents an unconventional conceptualisation of KS practices amid the present Covid-19 pandemic with the fresh perspective of North West England Universities.

Rights

This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at: http://creativecommons.org/licences/by/4.0/legalcode .

Cite as

Edghiem, F., Guo, X., Bridge, C. & McAreavey, M. 2021, 'Unlocking Covid-19 knowledge sharing within North West Universities', Journal of Work-Applied Management, 13(2), pp. 172-183. https://doi.org/10.1108/jwam-12-2020-0055

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Last updated: 16 June 2022
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