Description

Effective communication of risk is a central component of any strategy for public health protection.

Communication informs, advises and educates the public, enabling them to make informed choices about the actions they will take based on the risks they potentially f​ace.

All public sector bodies are ultimately accountable to the public and have a duty and responsibility to keep the public informed.

This guidance has been created to help public service organisations to effectively and accurately communicate risk to the populations they serve. It has a particular focus on working with the media, through which many risk communication messages reach the public.

Media enquiries

If you have a media enquiry relating to this publication, please contact the Communications and Engagement team.

Requesting other formats and reporting issues

If you require publications or documents in other formats, please email phs.otherformats@phs.scot.

To report any issues with a publication, please email phs.generalpublications@phs.scot.

Accessibility disclaimer

The original publisher of this publication became part of Public Health Scotland when it was created on 1 April 2020. This publication may not be fully accessible or meet our current publication standards.

See our accessibility statement for more information.

Last updated: 21 March 2024