- Published
- 01 September 2022
- Journal article
Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic
- Authors
- Source
- International Marketing Review
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Cite as
Khan, H. 2022, 'Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic', International Marketing Review. https://doi.org/10.1108/IMR-11-2021-0328
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- Repository URI
- https://hdl.handle.net/2164/19214