- Published
- 01 April 2021
- Journal article
Consumers’ luxury restaurant reservation session abandonment behavior during the COVID-19 pandemic: the influence of luxury restaurant attachment, emotional ambivalence, and luxury consumption goals
- Authors
- Source
- International Journal of Hospitality Management
Abstract
The purpose of this research is to examine how consumers’ attachment to luxury restaurants and their emotional ambivalence contribute to their reservation session abandonment during the coronavirus disease 2019 (COVID-19) pandemic. In addition, the moderating effect of luxury consumption goals (e.g., self-presentation motives, status consumption, and need for uniqueness) is examined. A total of 408 participants completed questionnaires, and the results reveal that luxury restaurant attachment significantly influences consumers’ emotional ambivalence, which in turn causes them to not complete their reservation sessions. Furthermore, the moderating effects of status consumption and need for uniqueness are supported.
Rights
© 2021 Elsevier Ltd. All rights reserved.
Cite as
Peng, N. & Chen, A. 2021, 'Consumers’ luxury restaurant reservation session abandonment behavior during the COVID-19 pandemic: the influence of luxury restaurant attachment, emotional ambivalence, and luxury consumption goals', International Journal of Hospitality Management, 94 , article no: 102891 . https://doi.org/10.1016/j.ijhm.2021.102891