This chapter focuses on digital transformation—its meaning within, and impact on, the global music industry—and explores its role as facilitator of the development and establishment of creative business innovations. Such innovations are significant because they may positively affect the future of the music industry landscape. Due to this field being a relatively unexplored area of research, particularly in relation to the music industry, there is a need to ‘map the territory’, which allows us, as authors, to discover new phenomena and identify emerging patterns in behaviour within the domain. Therefore, this chapter uses secondary literature to provide a descriptive, yet explanatory, response to the question of how the COVID- 19 pandemic has accelerated new business opportunities.
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Oliver, P. & Lalchev, S. 2022, 'Digital Transformation in the Music Industry: How the COVID-19 Pandemic Has Accelerated New Business Opportunities', Rethinking the Music Business: Music Contexts, Rights, Data, and COVID-19, pp. 55-72. https://doi.org/10.1007/978-3-031-09532-0_4