From digital disruption to societal transformation: the changing nature of marketing profession in the post COVID-19 world

Authors: Setkute, Justina;

Kidney, Etain;

Murphy, Lesley

Source: Proceedings of Academy of Marketing 2022 Annual Conference and Doctoral Colloquium

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: https://researchportal.hw.ac.uk/en/publications/85c819e2-557b-4a9e-a3f9-3317425b60f0

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Setkute, J., Kidney, E. & Murphy, L. 2022, 'From digital disruption to societal transformation: the changing nature of marketing profession in the post COVID-19 world', Proceedings of Academy of Marketing 2022 Annual Conference and Doctoral Colloquium. https://researchportal.hw.ac.uk/en/publications/85c819e2-557b-4a9e-a3f9-3317425b60f0

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Repository URI: https://researchportal.hw.ac.uk/en/publications/85c819e2-557b-4a9e-a3f9-3317425b60f0