Understanding public health communication design globally during the Covid-19 pandemic: the good, the bad and the ugly

Authors: Tsekleves, Emmanuel ;

Fonseca Braga, Mariana;

Moreno-Rangel, Alejandro ;

Zhang, Linli;

Salazar, Mafe;

Field, Hannah;

Alter, Hayley

Source: Design Culture(s). Cumulus Conference Proceedings Roma 2021. Cumulus Conference Proceedings Series, 2

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: https://strathprints.strath.ac.uk/82775/

Abstract

The aim of the study reported in this paper is to develop an understanding of official public health communication design on Covid-19 globally. As a new disease, the rapid rise in the sheer volume of new scientific information about Covid-19 surpasses human processing capabilities, impacting the public and policy makers, creating an 'infodemic crisis'. Following a two-stage message/language framing and visual design analysis of crowdsourced officialCovid-19 Public Health material we present findings from 46 countries, across five continents, and more in-depth analysis of 32 material from 17 countries. This is the first of its kind paper offering an analysis of the global situation on Covid-19 public health communication design;and six draft recommendations on how to effectively plan communication and frame messages that are compelling and actionable to the local audiences considering their social, cultural and economic circumstances.

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Tsekleves, E., Fonseca Braga, M., Moreno-Rangel, A., Zhang, L., Salazar, M., Field, H. & Alter, H. 2021, 'Understanding public health communication design globally during the Covid-19 pandemic: the good, the bad and the ugly', Understanding public health communication design globally during the Covid-19 pandemic: the good, the bad and the ugly, pp. 2569-2593. https://strathprints.strath.ac.uk/82775/

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Repository URI: https://strathprints.strath.ac.uk/82775/