Abstract

First paragraph: One of the many lessons of the pandemic concerns the importance of communication: how the authorities frame a message can be as influential as the content of the message itself.

Rights

The Conversation uses a Creative Commons Attribution NoDerivatives licence. You can republish their articles for free, online or in print. Licence information is available at: http://creativecommons.org/licenses/by-nd/4.0/

Cite as

Comerford, D. 2021, 'COVID-19 vaccine: how the 'mum test' can help ensure take-up', The Conversation, 13 November 2020. Available at: http://hdl.handle.net/1893/32337

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Last updated: 17 June 2022
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