Published
01 September 2022
  • Journal article

Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic

Authors
Khan, Huda
Source
International Marketing Review

Abstract

Rights

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Cite as

Khan, H. 2022, 'Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic', International Marketing Review. https://doi.org/10.1108/IMR-11-2021-0328

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Topics
Coronavirus (COVID-19)
Keywords
COVID-19 Partnership working Economics
Publisher
Emerald Publishing
Source repository
University of Aberdeen
Last updated: 23 September 2022
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