This guide is for anyone communicating about health and obesity in Scotland. It provides practical tips and advice to help build understanding, reduce stigma and drive action on improving health.

PHS and FrameWorks UK launched this guidance at an event on 2 March. The event gave a useful introduction to framing and contains tips on how to reframe your communications in practice. You can view a recording of the event [link] on the PHS YouTube channel.

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Older versions of this publication

Versions of this publication released before 16 March 2020 may be found on the Data and Intelligence, Health Protection Scotland or Improving Health websites.

Last updated: 21 March 2024
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