Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures: a framework for international marketers

Authors: Dineva, Denitsa;

Breitsohl, Jan;

Roschk, Holger;

Hosseinpour, Masoumeh

Source: International Marketing Review

Full text

: https://eprints.gla.ac.uk/278887/

Abstract

No abstract available.

Rights

This content is not covered by the Open Government Licence. Please see source record or item for information on rights and permissions.

Cite as

Dineva, D., Breitsohl, J., Roschk, H. & Hosseinpour, M. 2022, 'Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures: a framework for international marketers', International Marketing Review. https://eprints.gla.ac.uk/278887/

Downloadable citations

HTML BIB RIS

Identifiers

Repository URI: https://eprints.gla.ac.uk/278887/