This chapter will consider the extent to which the 'pivot to digital' reported in the cultural and live events sector during COVID-19 lockdowns has brought about lasting impacts on in-person, digital, and hybrid live events. Through case studies, it will explore methods for research in this space that can sensitively explore digital and data literacies in both cultural production and consumption, in the context of broader economic, social, and cultural challenges around inequities in the sector. By considering possible and preferable futures for the development of online and hybrid programmes towards new modalities of experience beyond the pandemic, the chapter will argue that these digital adaptations and transformations - which consuming culture during COVID-19 accelerated - are part of a bigger conversation about data, platforms, digital media, and modes of performing liveness.


This Chapter has been made available Under a CC-BY-NC-ND license

Cite as

Jones, V. & Elsden, C. 2024, 'Live events, digital technologies, and data-driven innovation: Lasting impacts from the pandemic pivot to digital', Data-Driven Innovation in the Creative Industries, pp. 219-242. https://doi.org/10.4324/9781003365891-10

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Last updated: 27 June 2024
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